This past Thursday night, as rumors swirled concerning an incident at Brown University, the network's Kaitlan Collins posted on social media, pointing out the conflicting information and directing people to her network’s 9pm newscast.
While CNN is certainly not a impeccable news source, her words seemed accurate to many. It is one of the organizations where there exists fact-based and mostly reliable reporting – notably during breaking news situations such as the one unfolding near a New Hampshire storage facility.
A Vulnerable Position During a Corporate Tug-of-War
Yet the news network, now four and a half decades old, finds itself in a uncertain state as two giant media conglomerates vie for ownership of its parent company, Warner Bros Discovery.
Whatever the outcome, the destiny of CNN has been drawn into a high-risk game of mergers and acquisitions, instead of as a question of what serves the news-consuming public.
“Here is one more case of the deep structural problems with origins in decades of regulatory actions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Penn.
The conjecture about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – fails to grasp a broader point.
“The narrative is crafted as a corporate drama with powerful individuals as the central actors, but there is very little discussion of the common good,” Pickard said.
The Complicating Layer: Political Influence
The CNN scenario is complicated by Donald Trump’s longstanding stance about a network he has consistently labeled as perhaps his chief “fake news” adversary.
Remember the chants of “CNN sucks!” at the president’s rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in press briefings.
Trump now claims that the network requires new ownership. Many see this as a desire for ownership that will protect him from journalistic oversight. That is one reason why he appears to support Paramount Skydance, which has made a hostile bid.
There is a basis to prefer that company more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently installed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the editor-in-chief of that historic news network.
A Future of Continued Turmoil
Notably, if Netflix wins, CNN and other cable outlets would first be separated into a standalone company. That would be a relief to many at the network, but it’s not exactly a secure position. That setup could pave the way for CNN for yet another acquisition. It never ends.
In the view of Timothy Wu, a great deal of this is against the law, anyway. The prominent critic of big tech’s dominance recently argued that anti-trust laws should disallow both deals.
“Either merger would be detrimental to the country, and both should be challenged by regulators,” Wu stated.
The Fundamental Problem and a Potential Solution
Whatever happens with this particular battle, the larger issue persists.
“Our current system is a highly anti-democratic system, but we must resist learned helplessness,” Pickard said. Regulatory choices – from the 1930s and 1940s – helped to build this overly commercial monster, and revised policy decisions can tackle it.
Is this likely in an era where the top communications regulator won’t even affirm that the agency is independent? Reform is highly improbable now, but that doesn’t mean it will never happen.
Policies that bolster independent news organizations, reinforce local journalism, fund public media, and prevent the consolidation of media power in a handful of hands are achievable – they are vital for a functioning democracy.
When it comes to media ownership, size does not equal quality. And news organizations including CNN cannot be pawns in the newest acquisition battle.